In Good Company
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- Written by Hans Wetzel
- Category: In Good Company
This is intended as a companion piece to the review of Estelon’s X Diamond Mk II loudspeakers.
Estelon is unusual. The Estonia-based company is unusual for a variety of reasons, actually. Consider the company’s loudspeaker creations, which echo its silhouetted logo, to see what I mean. They’re elegant, feminine, fashion-forward. These are not words that you would ascribe to the far majority of loudspeakers on sale today. The depressing truth is that so many brands in the high end couldn’t market their way out of a khaki factory. One need only attend a regional audio show to see this in action—or maybe inaction? Cultivating a brand, a lifestyle—this requires a variety of skillsets and a dedication to execution, and that’s before you get to the product itself. Too many companies are myopic, with the Field of Dreams-esque “If you build it, he will come” attitude that the sound or performance envelope alone of a product should see consumers clamoring to lay down their hard-earned cash. That’s not how business works. And that’s not how this business works.
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- Written by Hans Wetzel
- Category: In Good Company
This is intended as a companion piece to the review of Zesto Audio’s Andros Deluxe II phono stage.
When I asked George and Carolyn Counnas how they met, Carolyn laughed. “We were both just working for a band!” she said. That was 1973. By the following year, the two were married. George grew up in southwest London, England, and he loved rock and roll and jazz, frequently catching gigs at bars. He was also technically inclined, having built a unipivot tonearm in secondary school and designed vacuum tube amplifiers on his own time while studying electrical engineering at university. Carolyn, by contrast, exhibited a more aesthetic sensibility. Her studio art background suggests that she’s far more concerned about beauty and form than function.
- Details
- Written by Hans Wetzel
- Category: In Good Company
This is intended as a companion piece to the review of Vinnie Rossi’s L2i Special Edition integrated amplifier.
In my 35th year on this pale blue dot, I’ve come to realize how little intrepidity courses through my veins. I have so little appetite for risk and uncertainty that my day job is effectively spent identifying and minimizing these variables. There’s value to this kind of mindset: stability, consistency, security. But this mindset is anathema to visionaries and creators. Unlike me, these individuals don’t see the here and now and wish only to protect and fortify it. Their gaze extends beyond the horizon and what is, to some potential reality of what could be. Vinnie Rossi is just such a person.
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